How to Handle Ghosting

It happens to everyone - you get a great initial response, a book is requested, but then the prospect stops replying. Don’t panic - here’s how to handle it.
 

Step 1 - Stay consistent

- Keep following up using your standard process.

- Reference your Phone Call Script and adjust your tone as needed (friendly, persistent, not pushy).

Step 2 - Use Tasks to stay on top of follow-ups

- Log a Note in Advisor Nexus after each attempt.

- Create a Task for the next follow-up attempt.

Step 3 - If they continue to ghost

- After several polite follow-ups, it’s okay to pause outreach and let the system take over.

- The prospect will automatically flow into your Long-Term Nurture Campaign.

- The goal is to maintain professionalism and avoid coming across as desperate - trust the system to do its job.

Final tip

Ghosting is a normal part of outbound prospecting.  

The advisors who win are the ones who stay consistent and manage their pipeline without getting discouraged.

Bottom line: Follow up → log your notes → create tasks → trust the nurture system to take it from there.